RW&CO. celebrates summer ‘24 – LS PRODUCTIONS produces the RW&CO. Summer 2024 campaign in Malta
Canadian fashion brand RW&CO. put its trust in the production skills of LS PRODUCTIONS for the dream summer 2024, and Chloe Mallett photographed the campaign in collaboration with Creative Director RW&CO. Ali Shams on the island of Malta in the Mediterranean.
RW&CO. stands for fashion for women and men in their prime, or 25-40 years of age. There are a total of 89 RW&CO. shops in all Canadian provinces and even Prince Edward Island.
RW&CO. took its start in Montreal in 1999, where entrepreneurial spirit and a love for fashion have been in the DNA of the brand from day one: “We are a proudly Canadian owned and operated brand that is part of a larger family with close to 100 years of history, and we are honored to build on their legacy.”
RW&CO. is part of the Canadian Reitmans family. The Canadian retailer Reitmans Canada Ltd. is specialized in women’s apparel and has several store brands including Reitmans, Penningtons and also RW&CO., the only brand of the group designed for all genders.
CREDITS
Client RW&CO.
Creative Director Ali Shams
Styling Steph Wilson, Rosalind Donoghue (Styling Assistant)
Hair Craig Taylor
Makeup Kim Brown
Location Kenneth Mamo (Transport), George Galea (Location Manager)
Photographer Chloe Mallett
Vice President (Marketing) Michele Slepekis, Melina Carota (Photography Supervisor), Kanujan Thiyagarajah (Social Media)
Lighting Assistant James Deacon, Roland Gopal-Chowdhury (Digitech)
Production Service LS PRODUCTIONS, Clare Murtagh (Senior Producer), Andre Loggenberg (Producer), Sam Barber & Chris Bonello (Production Managers), Alannah Nicholson (Production Assistant)
GoSee : lsproductions.com
