The partnership will see the launch of Sports Direct and lifestyle brand USC into the Maltese market, with the first store opening planned for 2025.
The move will also provide opportunities for the launch and expansion of Sports Direct across Northwest Africa, “leveraging Hudson’s extensive distribution network and market knowledge,” said a statement from Frasers Group.
It added, “subject to specific conditions,” the deal includes the possibility for Frasers Group to make additional investments in Hudson in the future, which could lead to Frasers gaining a controlling interest in Hudson longer-term.
“This acquisition reflects Frasers’ continued commitment to expanding its international footprint and marks the beginning of a long-term strategic partnership that will drive expansion opportunities for both businesses across Malta and North Africa, where both retailers have ambitious plans for expansion,” the statement continued.
Michael Murray, CEO of Frasers Group, said: “We are very pleased to be collaborating with Hudson. International expansion is a crucial element of our elevation strategy, and this announcement aligns with our growth ambitions and provides a gateway to further strengthen our presence in EMEA (Europe, Middle East and Africa).”
“We’re looking forward to unlocking new opportunities in the region and leveraging our mutual strengths to bring the Frasers brand ecosystem to new consumers in new markets and elevate their retail experiences.”
Chris Muscat, CEO of Hudson, stated: “We are thrilled to announce that, subject to certain conditions being met, Frasers Group has agreed to join forces with Hudson on our journey.
“With our extensive experience in Africa, combined with Frasers’ exceptional retail expertise, strong brand portfolio, and focus on innovation and efficiency, Hudson will be well-positioned to expand its existing business and unlock new opportunities.”
