FASHION RETAIL NEWS UK
Frasers Group has acquired a significant non-controlling stake in Hudson Malta, a retail and distribution business based in Malta.
The move forms part of Frasers Group’s commitment to expanding its international footprint as Hudson Malta has operations across 36 African countries.
Frasers Group said the partnership will drive expansion opportunities for both businesses across Malta and North Africa.
Michael Murray, chief executive of Frasers Group, said: “We are very pleased to be collaborating with Hudson. International expansion is a crucial element of our Elevation Strategy, and this announcement aligns with our growth ambitions and provides a gateway to further strengthen our presence in EMEA.
“We’re looking forward to unlocking new opportunities in the region and leveraging our mutual strengths to bring the Frasers brand ecosystem to new consumers in new markets and elevate their retail experiences.”
The new partnership will launch Sports Direct and USC into the Maltese market, with the first store due to launch in 2025. In addition, it will provide opportunities for the launch and expansion of Sports Direct across Northwest Africa as it benefits from Hudson’s distribution network and market knowledge.
Frasers Group said both companies see potential for further collaboration to take more Frasers’ brands into the region.
Chris Muscat, chief executive of Hudson, said: “This investment will enable us to accelerate our growth in Southern Europe and Africa, regions that are also key to Frasers Group’s expansion strategy.
“With our extensive experience in Africa, combined with Frasers’ exceptional retail expertise, strong brand portfolio, and focus on innovation and efficiency, Hudson will be well-positioned to expand its existing business and unlock new opportunities.”
