Frasers Group takes stake in Hudson Malta, gives it S. Europe, Africa exposure

Frasers Group continues to add to its retail portfolio, acquiring a “significant” stake in sport/fashion retailer and distributor Hudson Malta. Terms of the non-controlling shareholding in the Malta-based business, which has operations in Southern Europe and across 36 African countries, weren’t divulged.

“This acquisition reflects Frasers’ continued commitment to expanding its international footprint and marks the beginning of a long-term strategic partnership that will drive expansion opportunities for both businesses across Malta and North Africa, where both retailers have ambitious plans for expansion”, Frasers said.

This new partnership will also see the launch of Frasers’ Sports Direct and USC brands into the Maltese market, with the first store opening planned for 2025. 

Additionally, the partnership “provides opportunities for the launch and expansion of Sports Direct across Northwest Africa, leveraging Hudson’s extensive distribution network and market knowledge”.

Hudson said it estimates around 65% of its revenues will come from the African market by 2025.

Longer term, both companies said they see potential for further collaboration to bring more of Frasers’ brands into the region, while providing support for further expansion of Hudson’s retail and distribution businesses.

Michael Murray, CEO of Frasers Group, said: “International expansion is a crucial element of our Elevation Strategy, and this announcement aligns with our growth ambitions and provides a gateway to further strengthen our presence in EMEA. 

“We’re looking forward to unlocking new opportunities in the region and leveraging our mutual strengths to bring the Frasers brand ecosystem to new consumers in new markets and elevate their retail experiences.”

Chris Muscat, CEO of Hudson, added: “Subject to certain conditions being met, Frasers Group has agreed to join forces with Hudson on our journey. This investment will enable us to accelerate our growth in Southern Europe and Africa, regions that are also key to Frasers Group’s expansion strategy. 

He added: “With our extensive experience in Africa, combined with Frasers’ exceptional retail expertise, strong brand portfolio, and focus on innovation and efficiency, Hudson will be well-positioned to expand its existing business and unlock new opportunities.”